#CastleVilleLegends #Zynga

Channels:
Vine, Instagram, Facebook

Conceptualized a four-week series of seven promotional videos for a new mobile game. I used simple art cutouts and my own drawn embellishments to create quick-and-dirty stop-animated promos in Vine. I also cut out images in Photoshop and edited them in Final Cut Pro for behind-the-scenes character evolutions. I sourced an app called Vinyet that allowed me to publish all of the videos to multiple platforms (not just Vine).

Results:

• 2.3 million Facebook impressions by nearly 900,000 people

• 13,000 brand engagements (FB clicks)

#Zynga12Days #JCPenney

Channels:
Facebook, Twitter, Adobe Social

Created a 12-day social media calendar and campaign strategy promoting the Zynga/JCPenney 2013 Holiday sweepstakes. With no design assistance from either side, I got scrappy in Photoshop and made all my own supporting imagery—optimizing sizing and logo ratios per Facebook's publishing requirements.

Results:

• 6.1 million Facebook impressions by 4.5 million people

• 12,593 Twitter mentions led to an additional 3.8 million potential unique impressions

• TRIPLE the average click-through rate for Facebook brand posts and ads

• 18% rise in installs and DAU (daily active users) 

• My unique #Zynga12Days hashtag allowed us to minimize noise while tracking the campaign

#GameLaunches #Zynga

Channels:
Facebook, Twitter

Most of the Zynga game studios lacked staff writers, so I was often pulled in to write Tweets and fan blasts for new game launches, feature releases, or company PR opportunities.

Results:
My blasts/Tweets garnered strong engagement—players commented positively and appeared more likely to share these on their personal Facebook and Twitter pages. 

#AdventureWorld #Zynga

Channels:
Facebook, Twitter

The Social Media team was displeased with the content that a third-party client had written for a promotional Facebook Instant Win Game. I was asked to rewrite all associated messaging including the landing page, pop-ups, and auto-generated Tweets. 

Results:
The new messaging delivered an on-brand product that drew players directly into the world of the game.